Lovegames - Episode 12: *wink wonk* (The Arcana)

Venturing into the mobile space, this week Lauren and Lucy take a blushing, sidelong glance at episodic romance title The Arcana. Although not quite as fancy as tarot, fortune-telling or tentacles, they do a deep dive into The Arcana's mobile game retention, exploring A-B testing, CPI vs. LTV and a bunch of other mobile game metrics you never knew had an acronym. 

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